more than 500 million Facebook users worldwide today spent 700 billion minutes per month to observe and communicate the relatives, and their friends, upload photos or videos, or convey their thoughts. In many cases, these simpe or complicated thoughts may include bad or good comments on various products or services, or about their feelings when using these products.
Tim Moylan
Socialytic Era Has Come to comprehensively and dominantly influence global behavior
That information is not only useful but also very valuable for companies who are trying to approach the target pasarnya.Sama internet as providing opportunities for businesses to reach potential markets, such as the Internet also provides an opportunity for businesses to better know the experience of its customers. Internet is basically one platform for business analytics as it provides a quick response from the public to many companies, a platform that is effective enough so far to interact with customers and potential clients.
The emergence of social networking
The emergence of social networking and blog is clearly a major advance in the interaction between customers. User generated content (UCG) through social networking makes it possible to monitor changes in public behavior. People who do not have a personal website can now create their own blogs without the need for a qualified technician or even without pay.
Content Management System (CMS) such as Blogger, Blogspot, Multiply, and WordPress to help release the millions of personal websites is constantly yan g diupdated by the owner, in addition to comments written by visitors to the blog. The new platform for social networking has become the gold fields for many businesses, something called the IDB as "Socialytic" merger between the word "social" and "analytic"
Potential Social Analysis
Social Analysis pose great opportunities for companies that offer services to consumers with a large base. Conversation among many people, particularly in groups can provide a glimpse to the company regarding the customer experience that can be useful for their products in the future or even for future campaigns. This information is particularly useful for sales and marketing team.
Information directly from consumers is useful only when such information has become the talk of some people, companies and marketing teams will be able to understand fully the impact of the products or services they offer to consumers. This is because consumers themselves who provide a review of the product and distributes it to people who are in their networks. Social networking platform allows people to analyze the potential of a product or service among others.
Often, a person in a network tend to make their own judgments and preferences as they feel privileged to do so. The more people talk about a product or service, the better the analysis.
Transform data into useful information
Most of the data from unstructured social networking. Many marketers have to filter from a variety of existing data. This does not include data that continues to come in, which further adds to the challenge for companies to be able to unify the old data with new data and making them a useful information for their business intelligence strategy.
The technique is continuously formed into analysis and management of unstructured data from social networking. As dynamic appearance, the existing standard devices that can be used to help the marketers to monitor conversations on social networking. SAP, for example, developed a new class of analytical devices are implanted in the Unified Business Intelligence (BI) and Enterprise Information Management (EIM) belongs to them. If the system that can monitor and manage incoming data traffic, the company only analyzes the information that is useful to them only.
Of course, the dynamics of a relationship in the social network changes over time, and new devices will continue to be developed to better blend with the people in the community in social networking.
Behavior and business intelligence
Behavior patterns will be very visible when consumers can share experiences in a community. This is a direct application of Sociological dynamics are very valuable to marketers as much as comment on existing products. People tend to give additional information about what they are looking for from a product or service that can give you a glimpse to the company about what they really want to create.
In the business intelligence scenarios, this type of information as was originally an assumption, citing the behavior of buyers in the past that became their target. Additional information from consumers in social networking allows companies to refine strategies that they will play in the future. The more useful the data, the better a product in the future. When companies find out the dynamics of relationships among people in social networks, they will have more knowledge than they get from the effort - effort basis in business intelligence.
