Success released several models of smartphones with the Galaxy brand, Samsung will add more options even more by staying on the Android platform. Various segments were cultivated with a new naming strategy.
"We are introducing a way to allow users to identify each device that is designed to meet their needs appropriately," said JK Shin, President and Head of Samsung's Mobile Communications Business in a press release.
Samsung also introduced four new models at the same time smartphone Galaxy to add to the existing portfolio. Each Galaxy W, Galaxy M Pro, Galaxy Y, and Y GALAXY Pro.
Well, how the guidelines recognize the Galaxy product. The following naming structure:
S (Super Smart): For the best smartphone Samsung is the flagship. Eg S and S Galaxy Galaxy II.
R (Royal / Refined): To model the premium category, which is a combination of high performance and productivity for individuals who are responsive technology.
W (Wonder): For high quality products, a model that is very strategic, and perfect for anyone who ingikeseimbangan between style and performance.
M (Magical): For products with high performance but with an economical price.
Y (Young): For a product to lower middle class or the emerging market for young users are price sensitive.
In addition, there are indicators which describe more clearly the class target segment:
LTE: For devices that support LTE (long term evolution) or 4G standards.
Pros: For devices that use the QWERTY keypad.
Plus: For a device that is an upgrade from previous models.
new naming strategy was announced by Samsung to help consumers choose products according to individual needs
