"This is the largest global launch of the BlackBerry smartphone in our history," said President and Co-CEO of Research In Motion Mike Lazaridis said in a statement as written CityNews Toronto today, Thursday, August 4, 2011.
This is the largest global launch of the BlackBerry smartphone in our history
In the midst of increasingly intense competition from smartphones, Research In Motion launched five smartphones at a time on Wednesday, August 3 this. RIM said the launch of five new handsets is the largest in the history of RIM.
Research In Motion will release three versions of the Torch with the ability to browse 40 percent faster than the previous series. Torch is the Blackberry series is so popular for users of the gadget.
In addition, RIM also launched two new versions of the BlackBerry Bold. RIM BlackBerry Bold claims this will be the slimmest smartphone ever. Bold new version of the series will provide the Near Field Communication (NFC) which allows users to read the tag SmartPoster.
The new products are all kinds of BlackBerry smartphones with touch screen. The five new products were already available on the market next month.
The launch of this product made last week when RIM plans to lay off 2000 workers. This step is carried out in order of efficiency, the company cut costs and remain competitive in the market of smartphones and tablets.
Apple iPhone and iPad and Google's Android operating system for smartphones has been much eroded the market share of the BlackBerry.
