Later, the CEO of Research in Motion (RIM) Thorsten Heins often appear in the media. Having expressed optimism about the platform will be called BlackBerry 10 preferred by consumers and can even replace a laptop, BlackBerry boss reveals the changes he did at RIM in an interview with Wired.
After taking over the position of chief executive at RIM, Heins RIM trying to make a company more agile and quick in making decisions without bureaucratic ditingkahi rambling.
"We acknowledge the mistake. We take responsibility and change some things," he said, as quoted by BGR. "Through observation, we realized that the management structure is too fat. We get rid of the management elements that are not required by consensus."
"We need to work together and fix it," said Heins.
Heins desirable way to run a company similar to the one applied to the late Steve Jobs at Apple. When Heins wants something, he will go directly to related parties are instructed to make it happen. Without going through committee, meeting, or discussion that will slow down the process.
Towards the emergence of BlackBerry 10 in January next year, a dark outlook about the future of RIM is slowly changing. The company is also predicted to rise with his new flagship.
Problem is, Heins admitted the new "half-way". He said it was in the middle of a process management reshuffle.
Although states would not abandon BlackBerry customers from the consumer, the man from Germany is also said that the company's focus remains on the government and corporates.
"That's where I want to be the leader, but that does not mean I will give up in the segment of smartphones and tablets. Two devices that are part of the plan my future business models," said Heins, adding that BlackBerry 10 has received certification from the U.S. Government States and Canada.
"I'm not going to mention want to be number one in the smartphone segment, but we built this platform to be a leader of innovation in the world of mobile computing," he said.
