Global Business camera centered in Japan , where the two main players , namely Canon and Nikon born . But the camera industry reported revenues decreased in this decade amid surging sales of smartphones .
According to the global financial services company UBS AG , as the camera manufacturer Nikon also number 2 in the world have slashed prices to lure consumers . There was the possibility , Canon is currently leading the market will soon make a similar move . If it happens , it will put pressure on the small camera manufacturers .
" There are too many players . This will make it difficult for small camera manufacturer , even if only to keep the business amid competition that Canon and Nikon seem to be more intense , " said an analyst at UBS in Tokyo , Ryosuke Katsura . Similarly, as quoted by Bloomberg , on Saturday ( 09/21/2013 ) .
Since Apple introduced the iPhone in 2007 , shares of Canon and Nikon has decreased due to declining demand . Sales decreased due to the compact model replaces smartpohne camera point-and - shoots , which is a major part in the market . Now the margin model of single-lens - reflex ( SLR ) , which is 80 percent owned by Canon and Nikon , are also starting to slow down .
Meanwhile , according to Morgan Stanley MUFG Securities , camera shipments will likely fall 30 percent this year to 69 million units . Will still occur even though the camera manufactures try to slow the decline by adding features such as WiFi and Bluetooth smartphone .
Camera industry today was fierce , especially with the more advanced camera smartphones, advanced types of cell phone, the Galaxy S4 with a 13 MP camera , Xperia Z1 with 20.7 MP and Lumia 1020 with 41 MP . Although the number of pixels is just one of the many important factors that influence picture quality .
But according to the Japanese equity sales manager at BGC Partners , Amir Anvarzadeh , though Canon and Nikon camera industry as a great duo makes its own distinctive , but earnings will remain under pressure as the smartphone has been " pounced " compact cameras and SLRs margin also decreased . " It will not be back in the near future , " he said .
