the penetration of smartphones among netizens to around 20 percent
Although Nielsen data released on Tuesday (09/20/2011) disclose the personal computer remains the primary means for accessing the Internet for users in Southeast Asia (94 percent), but there is progress to switch to alternative devices. Four per cent even said that their phones are the primary device used to access the internet.
The exponential growth of the popularity of Internet multimedia devices have pushed the increasing use of the web through personal noncomputer devices, and now many Internet users who access the Internet apart from their personal computer, such as mobile devices and tablets.
Use of these portable devices as a means to access the Internet is expected to continue to grow in the future, with 61 percent of Internet users say they would access the Internet through mobile phones in the next 12 months, and one of three access intend to access the Internet through a handheld multimedia device such as tablets.
At the end of 2010, Nielsen estimates that the penetration of smartphones among netizens in Southeast Asia to around 20 percent. In addition, one of two Internet users in Southeast Asia who do not have a Smartphone by the end of 2010, intending to buy a smartphone in 2011, with this increase there is expected to rise in the use of smartphones as mobile Internet, especially if the bid data plan from your service provider become more affordable.
"Consumers in Southeast Asia are rapidly adopting new technologies such as smartphones and tablets that can provide Internet access anywhere," said Matt Bruce, Managing Director Nielsens for Audience Measurement in APMEA region.
"The rapid increase in ownership of a device capable of providing Internet access, now began to play an important role in the Internet activities of consumers and our clients increasingly need to measure the proportion of their web traffic originating from devices other than personal computers," said Bruce.
Answering the huge demand for Internet access "anytime, anywhere", Nielsen has just announced updates to the site-tagging service, Market Intelligence, which allows site owners, for the first time, to monitor site traffic by type of device.
This latest service Nielsen will also report the ultra-competitive space operating system (OS) compared the Microsoft Windows OS with other systems such as Mac OS, IOS (operating system used on the Apple iPhone and iPad) and Android.
"With the greatest use of the internet activity conducted through a personal computer, Windows remains the most popular operating systems," said Bruce.
Bruce explained that for those who play in the business of creating content for the Internet, such as media owners, understanding the types of devices and operating systems that will be used by consumers to access a website is important to ensure that the content provided in accordance with the needs of consumers.
"If we look at the operating system that is used specifically for the Smartphone or tablet, the result would look very different. With the increasing use of the Internet through personal noncomputer, such as the IOS operating system and start Android will take a big part in site traffic," said Bruce.
