"We emphasize the design and maximum performance. It is backed by the specifications of the product better than ever. We remain confident this ultrabook there is demand," said Cung Cien in Jakarta, Wednesday (11/30/2011).
Despite having the most expensive price tag of between ultrabook marketed, Lenovo IdeaPad U300s remain confident in demand.
To differentiate with competitors, Lenovo ultrabook is targeting the upper middle who want performance as well as an attractive laptop designs. The fabric is made from metal with a design of one piece, unlike the other ultrabook and notebooks.
Lenovo thinness of Ultrabook with 14.9 mm and weighing 1.32 kg was pegged at a price of 1699 U.S. dollars, higher than the price ultrabook competitors. Product and Business Development Manager for Lenovo Indonesia, Cung Cien explain that price is deemed in accordance with existing specifications.
However, Cung Cien denied that the expensive price was due to capacity Solid State Drive (SSD) is greater than competitors. The addition of SSD capacity will only want to give different offerings for consumers.
In terms of design, emphasizing Lenovo Ultrabook ultramobility a fixed light to carry but still elegant when brought to any. In addition, if other ultrabook only thin in the front, its thickness equal to the IdeaPad U300s both the front and rear.
In terms of functionality, thin laptops are equipped with features that support and current. IdeaPad U300s crammed i7 processor with Intel Turbo Boost Technology, Windows 7 Home, 256GB SSD, 13.3-inch screen HD display (1366 x 768), Intel GMA 3000 HD graphics, 4GB of DDR3 RAM, Bluetooth, WiFi, USB 2.0, USB 3.0 , 1.3 MP webcam, slim 14.99 mm, weighs 1.32 kg, dimensions 324 x 216 x 14.9 mm, the battery up to 8 hours of normal use and 30 days standby.
Another advantage which is not owned ultrabook competitors are there features in the IdeaPad U300s antitheft protection on its BIOS that allows a laptop can be tracked when lost or stolen.
