As quoted from DigitalTren, called Starbucks Mobile Pay application can be downloaded at the AppStore, AppWorld and Android Market. In order to become a medium of payment, the user must come to the nearest Starbucks to get some card vouchers which can be recharged.
Starbucks said there is an increase of 10 percent of the voucher card purchases. Even the face value voucher cards that have been worn by the user in the last 11 months reached 100 million U.S. dollars.
Unfortunately, such applications can only be used in the area of the United States. But next year, applications for mobile payment transactions can be done other countries.
Starbucks coffee outlets network to develop applications that can be used as a medium of payment when purchasing coffee products. Uniquely, the payment media is a good smartphone, BlackBerry, iPhone or any phone with Android operating system.
In essence, together with regular pulse charging model, but cutting the nominal value in the application "virtual wallet" will be adjusted to the nominal value when we pay for coffee purchased.
Starbucks has launched a payment application using smart phones since January 2011 lalu.Aplikasi can be used in 10,000 Starbucks outlets as well as the 1000 location of predetermined targets.
Within nine weeks after the application is launched, Starbucks has to process three million mobile payment transactions. But in the last nine weeks there have been six million mobile payment transactions. In total, in the last 11 months already there are 26 million mobile payment transactions.
Senior Vice President and General Manager of Digital Ventures Adam Brotman Starbucks reluctant to explain the number of downloaders mobile payment applications such transactions. However, more than 90 percent of the people who have downloaded the application is used for payment transactions at least once.
Cities with the highest percentage of people using smart phones are Chicago, San Francisco, New York and San Jose. With more and more people using smart phones, automatically also increase card sales vouchers for the mobile payment transactions.
